Unveiling Eid Collections at Designer’s Lounge Ocean Mall Karachi

M. Imran Sharif

KARACHI: As the holy month of Ramadan begins in the sweltering summer heat, Eid preparations have also been initiated. However, as the temperatures soar and it becomes harder to find ‘just the right time’ to do your shopping, let alone making countless rounds to tailors. Designers Lounge aims to take the hassle out of your Eid shopping by bringing trendy Eid collections from the leading designers.
The launch event to showcase these new collections was held at Ocean Mall, and featured a fashion presentation of the beautiful pieces by renowned models, the hair and make-up for the show was done by Angie Marshall and the event management and PR was handled by Take-II.
Housing as much as 21 of the best brands in the market, Alia Sajjad and Rahma Ibrahim ‘s Designers Lounge has plenty to offer you this Eid. From fancy pishwas cuts to long shirts and flared skirts in colors of sorbet pastels to rich jewel tones embellished with silk threads, crystals and beadwork. Each ensemble speaks volumes about the designers’ genius. From the coveted prêt line to a more formal wear, the store offers a wide variety for all occasions and to suit all kinds of tastes and preferences.
This Eid, Desigers Lounge has brought forth collections from Nighat Tariq,Marvi by Tayyab Bombal, Chunnat by Eurm Nida,Saba Hassan,Faiza Amlani,Beena Shah,Coral Sitich, Bariqa by Daheem, Agha Noor, Ishtiaq Afzal,I-Pret,Nadya Yousf,Sadia Nawabi, Revamp by Munaf, Sherbano, Shades by Afshan Farooq ,Eina Alvi and  Handmade by Madiha Raza.
The strong management of Alia Sajjad & Rahma Ibrahim, the selection of designers and the fact that the outlet has something for everyone makes it a highly successful venture.  A must visit for all to bask in the best of fashion.  The unveiling event for the Eid Collections at Designers was received a very warm response by patrons of the store, renowned celebrities, socialites, as well as media personnel.