Farzana Mansoor
DUBAI (UAE):The three-day 25th edition of Sign & Graphic Imaging (SGI) Dubai, the largest sign and graphics imaging show in the Middle East, ended late Wednesday at the Dubai World Trade Centre.
SGI Dubai is the largest trade show in the Middle East and North Africa (MENA) region for the signage, digital signage, retail signage solution, outdoor media, screen, and digital printing industries. Exhibitors from all over the world show off their newest products and ideas in advertising, graphic design, printing plates, and printing applications. It’s one of the most important trade shows in the Middle East and Africa, and it’s a great way to get into a growing industry.
The show was officially opened by Mona Al Marri, who is the Director-General of the Government of Dubai Media Office. During her time at the show, Al Marri went to the different pavilions and learned about the newest technologies and solutions in the field.
She told me: “Hosting the region’s biggest trade show for the printing and signage industries is another sign that Dubai is becoming a top place for international business events where people from all over the world come together to share their knowledge and expertise.
SGI Dubai is a great place to find new business opportunities and help the industry grow even more.”
In 2022, the trade show will feature new products from HP, Canon, Epson, Mimaki, and other brands that are world leaders in their fields. At the three-day event, international brands from places like the USA, South Korea, China, UAE, India, Saudi Arabia, Turkey, and Pakistan are also showing off their cutting-edge products and services. Distributors like Arona Trading, Heliozid Océ, Magic Trading, Flex Europa, and Worldwide Digital are also showing off their advanced solutions.
The 2022 edition will focus on new trends in signage, especially digital signage, and will show off new products from big names in the business like Desert Sign, Rainbow, and LED.
The CEO of International Expo Consults (IEC), Sharif Rahman, said: “We’re happy to open our doors to the world once more and host SGI Dubai as a live event. Over the last few decades, we have helped make the show what it is today.
SGI Dubai is not just a business-to-business (B2B) show; it is also an ecosystem of innovation that brings together all the smart people from different vertical industries. The printing and sign industry is back on a strong growth path, and people who work in the industry have also seen signs of growth since the beginning of this year.”
“As the most important trade show for the printing and signage industries, SGI Dubai has always been known to bring in business people from all over the world. The show has been a seamless ecosystem for brands and new ideas, and both regional and international brand leaders with big ideas have taken part. Each year, international brands bring machines worth more than $250 million (about Dh1 billion). This gives the industry a chance to use the newest technologies to move their businesses forward “added Sharif Rahman.
Chief Catalyst of SGI Dubai, M. Karthik, said: “Most of the people who go to the SGI Dubai show are Tier 1 decision makers, like CEOs and owners, or Tier 2 decision influencers, like production, marketing, and technical managers. Over the years, SGI Dubai has given both exhibitors and visitors the best return on their money. Also, about 39% of the business people who came to the show placed direct orders with the exhibitors.”
Karthik said: “The Middle East and Africa are the next places for large-format printers to grow, and we encourage everyone to get involved at SGI Dubai and take advantage of these new opportunities. This year, we expect a lot of people from the area to come to the show. As always, our show will continue to lay a solid foundation for the industry in the post-pandemic era and help trade visitors looking for the latest in large format printing, textile printing, retail, LED, digital signage, and other related technologies.”