ISLAMABAD: Information Minister Chaudhry Fawad Hussain has invited facebook to open its office in Pakistan to get advertisement business.
He was addressing a function relating to the importance of digital media in Islamabad on Wednesday.
The Minister said Pakistan has allocated one-thirds of government advertisements to digital media. He said that advertisements of worth about seven billion rupees are generated in Pakistan. He said advertisement platforms are shrinking from formal media to digital media. He said there is a crisis in the media industry, but it is linked with technology as our media houses are lagging behind in using modern technology.
The Minister urged the media industry to initiate research to know effects of digital media on the formal media.
He said the government has decided to transform Associated Press of Pakistan into Digital Service of Pakistan. He said the government is spending 850 million rupees on APP, but what an irony it is that majority of its staff is unable to operate an email account.
The Minister said the government is bringing a framework to regulate web TV, social media, and other media.
Meanwhile, Federal Information Minister Fawad Chaudhry on Wednesday said the arrest of senior Punjab minister and Pakistan Tehreek-e-Insaf (PTI) leader Aleem Khan reflected the [disciplined] culture of a political party he is associated with.
Speaking to media here, Chaudhry said the decision on Khan’s case will be taken on merit.
Khan tendered his resignation shortly after being arrested by the National Accountability Bureau earlier in the day. The Pakistan Tehreek-e-Insaf leader was taken into custody when he appeared before the accountability court for the hearing of two cases pertaining to offshore companies and disproportionate assets than income against him.
“There were clamours why doesn’t the government nab persons from within its own ranks… now the opposition will now find other excuses,” he added. He said the government was cooperating with all relevant institutions on the issue of accountability.
“Strengthening of institutions is a sign of strengthened Pakistan”, he stated.
Regarding technological revolution, the minister said the technology was being evolved with every passing day. ‘We have also approached the Facebook to open their office in Pakistan,’ informed Fawad Chaudhry.
He admitted that cut in advertisements for print media was a reality “and the government will try to ensure that the funds released for print media should not flow out of country.” – NNI