KARACHI: In an exclusive award ceremony, Khalid Imran, President and CEO, JS Bank handed over the key to a brand new Audi A3 to the winner of JS Apni Cricket League, Asad Ali. The event was attended by JS Bank’s Chief Digital Officer – Khurram Shaikh, SVP Brand and Marketing – Mustafa Brohi along with other members of the digital banking and marketing teams, says a Press release.
JS Bank, one of the fastest growing and most innovative financial institutions of Pakistan launched JS Apni Cricket League mobile application during PSL 2018 the most happening cricketing event in the country, with the campaign name of #ApniToNikalParri.
A first of its kind initiative by a financial organization in Pakistan, the JS Apni Cricket League mobile application revolved around digital gamefication. Offering players the chance to build their own digital fantasy cricketing league, the application brought together tens of thousands of cricket lovers on one platform, ready to compete against each other for amazing prizes including: iPhones X, LED TV’s, tickets to Turkey, the PSL final and the grandest prize of all times – an Audi A3!
The game not only offered an amazing gaming experience but it was equipped with JCash instant digital wallet along with built in shop where users enjoyed the shopping experience of different items which they could use within game, this increased the excitement and completion levels of the users to new heights.
An outstanding success, the application became the 2nd most popular game under the ‘Top Free Games’ category on Google Play store’ in Pakistan owing to a whooping record of 350,000 downloads in just 33 days. The applications Google Play store rating reached 4.1 in less than 30 days only.
This application has revolutionized digital engagement using Open Banking platform of JS Bank in Pakistan and set new benchmarks for other brands to engage with their customers in through interactive and high engagement models.