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Metro Matters 07-01-2019

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Metro Matters

Pakistan turns Dr Pfau’s grave digital

Pakistan introduced its first electronic grave that functions with a QR scan technology and dedicated it to the celebrated humanitarian Dr Ruth Pfau.

German-born philanthropist Dr Ruth Pfau, who dedicated her life to leprosy patients in Pakistan, died in 2017 in Karachi and is buried in the ‘Gora Cemetery’.

The electronic grave has a QR imprinted on it which the visitors can scan through their mobile phones in order to access the deceased’s personal and professional information.

Hailed as the ‘Mother Teresa of Pakistan’, Dr Pfau died at the age of 87 after devoting 55 years of her life to curb the disease of leprosy. It is solely to her credit that in 1996 World Health Organisation (WHO) declared Pakistan “one of the first countries to have controlled leprosy”.
Upon her death, Dr Pfau was honoured with a state funeral.

Less than four decades after Dr. Pfau (pronounced fow) began her campaign to contain leprosy, a mildly contagious bacterial infection, the World Health Organization declared it under control in Pakistan in 1996, ahead of most other Asian countries (although several hundred new cases are still reported there annually).
Dr. Pfau, who had converted to Roman Catholicism and become a nun, discovered her calling to help lepers coincidentally.

Aaghosh team calls on Commissioner Karachi

Saba Shagufta President Aaghosh Trust along with Shehla Ahmed Vice President, M. Jazib Secretary General and with other well-wishers and associates of Aaghosh home team like Jimmy Engineer and Shakeel Baig, visited at Commissioner house Karachi and called on Iftikhar Ali Shalwani Commissioner Karachi during the reported week, for the pursuance of land issue for Aaghosh homes.

Shehla Raza, Provincial Minister of Sindh for Women Development, two-week back was requested to allot any ghost school or any other land to Aaghosh Trust during her chief guest speech at Aaghosh Trust’s annual award ceremony for special persons who were performing outstanding despite of disability and well performing Non-Government Organisations for disables but having special abilities.

Iftikhar Shalwani addressing the awards ceremony arranged by Aaghosh Trust had also appreciated services of Aaghosh home and assured his full cooperation. Commissioner Karachi for the pursuance of proper place for Aaghosh met the Aaghosh Governing Body under the leadership of Shagufta Saba and assured to resolve this issue and accept invitation to visit Aaghosh home very soon.

Aaghosh Trust is serving for special, neglected and shelter less women since 2003 in a rented house. Above 20 women are permanent guest of Aaghosh home while various women request is pending with the trust and cannot be entertained due to shortage of proper places. Shagufta Saba also requested to philanthropists to provide space without rent for this noble cause.

The Body Shop

The Body Shop has a range of naturally-inspired beauty products created with the finest ethically-sourced ingredients from around the world. The Body Shop stands out being the first brand to help take measures to ban animal testing worldwide. The Body Shop Pakistan’s website launch celebration took place on where The Body Shop Pakistan team gave a formal review of what the website, www.thebodyshop.pk that includes various things from the product offerings to the skin-type advices.

The celebrity guest, Hina Altaf, graced the event along with a few other renowned celebrities like AmnaI lyas, Hajra Yamin, Ayesha Toor, Azekah Daniel, Anmol Baloch and Amal Qadri. All the stars showed great enthusiasm at the experience counters where they were asked to place their orders and explore more of the website offerings. The presentation brought forward the whole journey of The Body Shop in a fast-track where the mission of the Brand “Enrich, not Exploit™ was highlighted along with its 3 Ps which were enriching the People, Products and Planet.

The official presentation was followed by Question-Answer Session where the media or the bloggers interacted with The Body Shop Pakistan team and found answers to their questions regarding the website and the brand in general. Founded in 1976 in Brighton, England, by Anita Roddick, the Body Shop is a global beauty brand. The Body Shop seeks to make a positive difference in the world by offering high-quality, naturally-inspired skincare, hair care and make-up produced ethically and sustainably. The Body Shop pioneered the philosophy that business can be a force for good and this ethos is still the brand’s driving force. The Body Shop has more than 3,000 stores in more than 65 countries.

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