P&G providing clean drinking water to Karachi communities

KARACHI: Procter & Gamble (P&G) has continued its commitment to provide clean drinking water to communities in Karachi during the summer through the P&G Children’s Safe Drinking Water program. Over 4 million liters of water, treated with P&G Purifier of Water sachets, will be made available to people in need in urban slum communities of Karachi through P&G’s long-term NGO partner HOPE, says a Press release.
With temperatures rising to 40 C every year and several heat wave cycles already, it is predicted that the heat waves in future will be much more intense than in previous years. Problems of contaminated water persist in nearly all segments of the society, especially in the slum areas which leads to illnesses such as dysentery, diarrhea, typhoid, cholera and gastroenteritis.
This makes the need for clean drinking water even more critical during the summer. For the fourth consecutive year, P&G has launched its treated water program reaching people in slum areas of Karachi where the water supply is erratic and contaminated. P&G Purifier of Water stalls will be setup at multiple locations, making water treated via P&G Purifier of Water sachets available at an affordable cost to these communities. Education on hygiene will be an integral component of the program.
Each outlet is estimated to produce 60,000 liters of water per month and distribute an additional 13,200 P&G Purifier of Water sachets per month. During the course of this project, it is estimated that over 4 million liters of clean drinking water will be made available to families in these areas through an estimated reach of over 33,000 visitors. Over the past three years the program has made available over 12 million liters of clean drinking water through an estimated reach of over 72,000 visitors.
P&G’s water purification technology is helping transform the lives of people around the world. The Power of Clean Water leads to health, education and economic opportunity: To the millions of people in the world who don’t have it, the power of clean water is health; To the children who miss school each day because of illnesses, the power of clean water is an education; And to families, the power of clean water is economic opportunity – and a chance to live a better life.

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