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Telenor founds lab for users to test its products

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Telenor founds lab for users to test its products

ISLAMABAD: Telenor has developed an industry-first customer integration labatits campus – 345. Greater integration of customer feedback and suggestions for constant enhancement of its products and services through its new Customer Integration Lab will reinforce Telenor Pakistan’s positioning as one of the country’s most customer centric businesses.

For the first time in Pakistan’s telecom industry, the in-house lab will help Telenor Pakistan test its products and services with chosen customers at the Telenor Pakistan headquarters’345′.

The learning of user experience testing performed at the Customer Integration Lab will be used for identifying pain points and areas of improvement and generating ideas for innovation that will work towards introducing practical and desirable products and services to deliver further enablement to the customer.

To test products and services like digital services, mobile apps, websites& services portals, and GSM products like USSD menus, touch-points and user journeys, users will be selected by a third-party agency based on the customer profile shared by respective Telenor Pakistan Departments.

The selected users will be invited to Telenor’s Customer Integration Lab where they will be given the product or service to use and register their feedback.

“Our customers are at the heart of everything we do at Telenor Pakistan,” said Bilal Kazmi, Chief Marketing Officer, Telenor Pakistan. “The wide variety of industry-leading products and services we offer today was only made possible by understanding our customers and effectively responding to their changing needs.”