KARACHI: Pakistan’s first digital mapping company – TPL Maps has signed a MoU with what3words, a global multi-award winning location technology company, to introduce the system to Pakistan.
The partnership will enable Pakistani consumers to navigate to precise and accurate locations, through the deployment of the most advanced technologies, says a Press release.
what3words is a location technology company which has divided the world into a grid of 3m x 3m squares, and assigned each a unique 3 word address. The 3 word address for TPL’s head office, for example, can be found at ///chatters.nutrients.hubcaps. what3words makes it easy to talk about a precise location; and is being used by navigation apps, governments, logistics firms, travel guides and NGOs. Now, everyone, everywhere, can accurately find and share a location quickly, easily and with less ambiguity than any other system.
The collaboration between TPL Maps and what3words intends to promote the benefits of using simplified 3 word addresses to facilitate various industries in Pakistan, mainly automotive, navigation, logistics and Ecommerce, travel and tourism and GIS. For TPL Maps, it will be accessible to users through 3 channels: navigation app, web-maps and its In-Dash product, whilst enabling forward and reverse geocoding. Users will soon be able to enter a 3 word address, and use TPL Maps to navigate them to that location – this could be as exact as a side-door or parking place.
Speaking on the occasion, Tom Blaksley, Partnerships Manager Middle East at what3words, said, “what3words is revolutionising the way people talk about location. The world is very poorly addressed, and talking about a precise place can be very difficult. Now people can navigate to any place on the planet using just 3 words.”
“We are thrilled to have partnered with TPL Maps, Pakistan’s second largest mapping company. The collaboration paves the way for both B2B and B2C expansion nationally,” he added.
Commenting at the occasion of this breakthrough alliance, Adeel Hashmi, Head of TPL Maps said, “Innovation and disruption is at the core of everything we do at TPL Maps. We are pleased to be partnering with what3words. The integration of 3 word addresses into our maps will substantially benefit us to reach more users, even those in difficult to access locations.”
TPL Maps’ integration of the technology into its system demonstrates its commitment towards investing in innovative solutions to not only enhance its business operations, but also ensuring accessibility of maps for consumers in Pakistan.