1st 3-day major fashion presentation in Pakistan post-corona pandemic

LAHORE: The three-day bridal extravaganza Pantene HUM Bridal Couture Week 20 by HUM Network Limited concluded with some forward, contemporary and in vogue bridal trends, following all government issued SOPs and covid19 protocols. The final day also witnessed legendary Arif Lohar, Sonya Hussayn, Azfar Rehman and other celebrities on the ramp as showstoppers and a special performance by Azaan Sami Khan on song Main Tera from his debut album by the same title, says a Press release.
Show One on Day Three of the bridal extravaganza kicked off with the designer extraordinaire Ali Xeeshan’s Numaish. His collection was a pledge against the old-age tradition of dowry and an effort to educate today’s youth to say no to dowry, followed by Sable Vogue Atelier’s Mussarat Sultana featuring exquisitely handcrafted renaissance pieces that were cut to perfection and intricately detailed in Swarovski, zari, tilla, marori, hand-worked pearls and Mukesh. Next in line was Jermyn Street’s Shab-e-Vasl which was a fine blend of sequins, pearls, tilla, zardozi, dabka and embroidery. Each piece of this collection was crafted to perfection and tailored to class, followed by Ayesha & Usman’s Riwaayat showcasing a harmonious blend of beloved tradition and timeless stories. Show One of PHBCW concluded with One of Pakistan’s rising fashion brands, Nisa Hussain’s debut bridal collection. Her collection reflected the brand’s take on traditional subcontinental bridal wear, infused with the designer’s signature silhouettes and embellishments. Set in rich, luxurious materials and embellishments, the collection had a diverse colour palette ranging from neutrals to red.
Show Two commenced with the Grand Couturiers’ segment featuring bridal dresses by Pakistan’s most loved designers Amir Adnan, Mahgul, Sania Maskatiya, Rizwan Beyg, Nilofer Shahid, Faiza Samee, Zara Shahjahan, Elan, HSY, Omer Farooq by Republic and Sana Safinaz. Highlight of the segment was Azaan Sami Khan’s performance on his song Main Tera from his debut album by the same title, which is set to release under HUM Music on February 10, 2021. Next was a special performance by the gorgeous Amar Khan and Hammad Shoaib on The Wedding Song of the Year by Telenor. Ahsan’s Menswear was next to showcase his collection River which was a culmination of bespoke fabric, prints and the designer’s master craftsmanship. The Pantene HUM Bridal Couture Week 2020 came to an end with Zaha Couture’s Rashk-e-Qamar. The inimitable Khadijah Shah brought her signature design flair and opulent finesse to Zaha’s luxurious debut bridal collection. Every piece of her collection was an ode to our rich heritage and the beauty of love itself.
Day Three of the three-day bridal extravaganza also had a brilliant line-up of celebrities walking for the designers – the dashing Muneeb Butt show stopped for Jermyn Street, while the gorgeous Zubab Rana graced the ramp for Ayesha & Usman. The legendary Arif Lohar performed for Nisa Hssain, whereas the evergreen Resham and the beautiful Hareem Farooq walked for the brand. The charming Azfar Rehman show stopped for Ahsan’s Menswear and the finale for the day by Zaha Couture featured the sensational Sonya Hussayn as showstopper.
Hair and makeup for the show was by N-Pro and N-Gents. All public relations operations and media liaison is being carried out by the in-house team of HUM Network Limited, in collaboration with Moiz Kazmi and his team at MK Digital PR, along with show production, direction, choreography and execution by the Special Projects &Events team at HUM Network Limited.

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