ADO empowers 100 women with digital skills and e-commerce training

M.R. Malik

KARACHI: In District Layyah, under the “Empowered Women” program, the Awami Development Organization (ADO) has provided training in e-selling and digital marketing to 100 skilled women, in collaboration with the Pakistan Poverty Alleviation Fund (PPAF), IRM, PTCL, and Ufone. The aim of this program is to enable women to sell their products online and provide them with better income opportunities.
Through this training, women are being taught modern skills in branding, packing, marketing, and e-commerce. Upon completion of the training, participants will also be provided with Android mobile phones and a one-year free internet package so that they can continue their online business.
This project will help increase the income of rural women and enable them to achieve economic self-reliance by giving them direct access to consumers. The economic development of women plays an important role not only in the improvement of their families but also in the country’s economy.
The “Empowered Women” program is an important step towards self-confidence, self-reliance, and a bright future for women, which can also be extended to other districts.