Every year new trends introduced by Moazzam Khan take
over the landscape of bridal collection across the country
TFD Report
KARACHI: Pakistan’s fashion industry is facing a modernization process, and sustainable production is becoming a necessity. Dedicated Pakistani fashion designers are playing a key role to introduce Pakistani dresses in different parts of the World and gaining fame.
Fashion market: Pakistan’s fashion industry is witnessing significant growth with projected revenue and increase of market volume. Revenue has reached approximately US\$972.90 million in 2024, and may grow at a compound annual growth rate (CAGR) of 4.87% till 2029.
Apparel market: Revenue has reached approximately US\$5.81 billion in 2024, with a CAGR of -2.38% from 2024-2029. However, the market is expected to reach 1.9 billion pieces by 2029, with a volume growth of 0.2% in 2025.
Pakistan’s charismatic bridal dresses have been in the limelight since long. For a bride, one of the most crucial aspects of a Pakistani wedding is probably the dress, an iconic outfit that encompasses tradition and individuality. Pakistani bridal fashion has evolved significantly from the days of strictly orthodox tradition to the current relatively liberal standards. This evolution is not only a result of fashion trends but also a struggle that exists in every society- to retain the traditional culture and adopt new Pakistani bridal dress trends. Traditional Pakistani bridal fashion is renowned for its timeless silhouettes, with outfits like lehenga, gharara, and sharara at the forefront. Pakistani bridal fashion history is rich with traditional styles like the lehenga, a long, pleated skirt paired with a choli (blouse), which is perhaps the most iconic, exuding regal elegance. The gharara and sharara, often featuring divided or flared trousers, offer a sophisticated yet traditional look, favored by brides who seek to honor their heritage. Each piece in Traditional Pakistani wedding dresses is designed with classic cuts that emphasize grace and poise, often accompanied by heavy embellishments that reflect the rich cultural tapestry of Pakistan. When it comes to traditional bridal wear in Pakistan, the focus is on the embroidery and the work put into the dress. Zardozi, gota, and dabka are not only embroidery that can be used for beautifying clothing but are even seen as treasures that are inherited over the generations. Such embellishments are a true reflection of the hard work of the artisans, which turns each bridal attire into a piece of cultural value.
As the contemporary bridal styles in Pakistan progress, there is an influx of more contemporary designs and innovations by Moazzam Khan. His bridal fashion designs are incorporated with Fusion styles, which incorporate both traditional and European elements, are also common, with brides choosing gowns with Eastern beadwork or wearing lehengas with crop tops. Globalization has played a significant role in shaping the current trends and styles of Pakistani bridal wear. Western styles like ball gowns and A-line gowns have been incorporated into Eastern bridal wear although heavy embroidery or the inclusion of a dupatta are typical of the Eastern bridal gown. This fusion of East and West has resulted in a diverse range of bridal options that cater to the modern bride’s desire for both tradition and trendiness.
Renowned for its luxurious and timeless bridal wear, Moazzam Khan is synonymous with sophistication. With intricate detailing and the use of premium fabrics, Khan’s designs exude elegance, making it a top choice for brides who want to radiate class on their big day.
Moazzam Khan is known for introducing the latest, unique and innovative designs for brides every year. Every year new trends introduced by Moazzam Khan takeover the landscape of the bridal collection. The bridal dresses trend palette is nothing less than a breathtaking and modern fusion of tradition and innovation. Brides today are increasingly seeking to express their individuality while still honoring the timeless elements of wedding attire. For brides who appreciate simplicity infused with a modern touch, Moazzam Khan offers the perfect balance. Known for its minimalist yet chic aesthetic, the brand seamlessly blends subtle elegance with traditional elements, making it ideal for understated yet stunning bridal looks.
Moazzam’s bridal collections stand out for their dramatic flair and cultural depth. Classical designs of Moazzam Khan that are vintage inspired with modern outlooks are making a strong entry in 2025, making them one of the most followed trends. This includes gowns featuring intricate beadwork, lace details, and classic silhouettes like A-lines and tea-length skirts. The resurgence of vintage styles allows brides to incorporate a sense of nostalgia into their wedding day, blending the old with the new. Each of Moazzam’s designs offer a unique perspective on bridal fashion, ensuring that every bride finds her perfect match. With his exceptional creativity and attention to detail, his articles continue to set new standards in the Eastern bridal wear industry, redefining traditions with modern artistry.
While talking to The Financial Daily, Moazzam Khan says “Personally, for me, clothing is a form of self-expression and a way to showcase one’s individuality. So, when women wear my design, I want them to experience a sense of beauty, confidence, and a deep connection with their personal strengths. While I enjoy designing all types of fashion, I must admit that bridal couture holds a special place in my heart. The process of creating a bridal gown, with its intricate details and the emotional significance for the bride, is incredibly rewarding. It allows me to push my creative boundaries and make someone’s special day even more memorable. For bridal designs, I often draw inspiration from nature, art, and different cultures. The design process is more emotional and personal, as it’s essential to capture the essence of the bride’s personality and the vision she has for her special day. When designing lifestyle clothing, I tend to be more influenced by the current fashion trends and the practicality of daily wear.
“Bridal dresses have certainly evolved over the years. They’ve become more diverse in terms of styles and silhouettes, reflecting the evolving tastes of brides. Modern brides are more open to experimenting with unconventional colors and designs and breaking away from traditional norms. There’s also a growing emphasis on sustainability and using ethically sourced materials in bridal wear, which is a positive shift. Staying updated on trends is a constant process. I follow fashion publications, attend fashion weeks, and engage with fashion communities both online and offline. However, I also believe in maintaining a balance between staying current with trends and preserving the timeless elements of my designs inherited by our culture and heritage. It’s important to create pieces that will last beyond the season,” one of Pakistan’s top fashion designers Moazzam Khan tells The Financial Daily.
