786 Investments, SHINE Humanity collaborate to empower rural women through financial literacy

TFD Report

SUJJAWAL: 786 Investments Ltd. is expanding its commitment to financial literacy and women's economic empowerment beyond Pakistan's major cities, having designed and delivered a comprehensive financial literacy and investment awareness training for a large gathering of women from the Sujjawal community at the SHINE Humanity Sujjawal Clinic, in partnership with SHINE Humanity.

The training was independently designed and delivered by an all-female team from the Rural division of LADIESFUND Investments, bringing practical financial education directly to women in rural Sindh. SHINE Humanity facilitated the community outreach by mobilising women from the surrounding area and providing its clinic as the venue for the programme.

The initiative introduced participants to the fundamentals of earning, saving, budgeting, financial planning, investing and building long-term financial security. Women were also introduced to mutual funds, capital markets and Shariah-compliant investment opportunities, with complex financial terminology translated into accessible, practical concepts.

The programme's central message was that financial independence begins with financial knowledge, and that women, regardless of where they live or their current economic circumstances, deserve the opportunity to understand, manage and grow their money.

Tara Uzra Dawood, CEO of 786 Investments Ltd., said, "Financial empowerment must reach every woman in Pakistan, not just those who already have access to financial institutions, professional networks or investment opportunities. A woman in rural Sindh deserves the same opportunity to understand money, develop sound financial habits and learn how to build wealth as a woman working in a corporate office in Karachi. At 786 Investments Ltd., we believe financial literacy is the starting point for financial independence. Our commitment is to take this knowledge into communities where it can make a meaningful difference, helping women move beyond simply earning and saving towards financial security and wealth creation. We want every woman to know that she, too, can build wealth."

From Karachi's Corporate Women to Rural Sindh: One Vision, Greater Financial Inclusion

786 Investments Ltd. is pursuing two complementary pathways to women's financial empowerment.

Through LADIESFUND Investments, its women-focused Class B units of 786 Smart Fund, managed by 786 Investments Ltd.,, the company has established a growing presence in Karachi, engaging corporate, professional and financially active women through investment opportunities, financial education and wealth-building initiatives. Guided by its mission, "Where Women Build Wealth," this platform encourages women to become informed investors and active participants in wealth creation. In collaboration with PSX She Invests, 786 Investments Ltd. recently held a LADIESFUND Smart Woman Masterclass in Financial Literacy at the exchange, bringing together 140 women.

Rural LADIESFUND Investments represents a distinct outreach dimension of 786 Investments Ltd.'s wider mission: taking financial literacy and investment education to women in rural communities who may have had little or no previous exposure to formal financial services.

The ambition is to make financial education accessible at every level of society, from women working in Pakistan's leading corporations to women in rural villages who are taking their first steps towards financial independence.

Importantly, the Sujjawal training was delivered entirely by an all-female team, demonstrating that women can be the educators, trainers and leaders of financial inclusion programmes, as well as their beneficiaries.

Bringing Financial Education to Sindh, One Community at a Time

The Sujjawal initiative carries a particularly meaningful message in Sindh, where community, family and shared responsibility are central to everyday life.

In Sindhi, (Sikhiya) means education or learning, while (Paanhbharo) conveys the idea of being self-reliant or self-supporting.

For 786 Investments Ltd., these ideas capture the spirit of the programme: equipping women with the knowledge to become more financially self-reliant, make informed choices and contribute to the financial wellbeing of their households and communities.

Dr. Farwa Shahid, Senior Manager - Public Health, SHINE Humanity, said, "Health and financial wellbeing and access to knowledge are both important dimensions of healthier, stronger communities. Women who have greater financial knowledge and confidence are better equipped to make informed decisions for themselves and their families. We are delighted to partner with 786 Investments Ltd. in bringing this important learning opportunity to women in Sujjawal. Making financial education accessible within the communities we serve is an important step towards more empowered and resilient households."

Laiba Khan, Programme Lead - Rural Financial Literacy, LADIESFUND Investments, said, "As an all-female training team, we wanted to create an environment where women felt comfortable asking questions, learning new concepts and seeing themselves as future decision-makers about money. For many participants, investment terminology and financial products were unfamiliar, so our focus was on making everything understandable, relatable and practical. We want women to leave knowing that saving is important, but that learning how to invest and build financial security is equally important. Our message is simple: every woman can take a step towards becoming financially independent, and we are here to help her understand how."

Building a Scalable Model for National Financial Literacy

The Sujjawal programme is part of 786 Investments Ltd.'s broader ambition to make financial literacy a more accessible and integral part of women's economic participation throughout Pakistan.

By developing its own training capability, deploying dedicated female trainers and collaborating with trusted community organisations, 786 Investments Ltd. aims to establish a replicable approach to rural financial education that can be extended to communities across Sindh and other provinces.

The company sees significant potential for collaboration with financial regulators, capital-market institutions, public-sector organisations, development partners and national social protection initiatives to expand financial literacy at scale.

With millions of women across Pakistan deserving greater access to financial knowledge and economic opportunity, 786 Investments Ltd. believes that structured, community-based financial education can play an important role in advancing national financial inclusion objectives.

The company's long-term vision is a Pakistan where women are not merely encouraged to save, but are equipped to understand financial products, make informed investment decisions and work towards lasting financial security.