Farzana Mansoor
DUBAI (UAE): Ambassador Faisal Niaz Tirmizi, Pakistan’s Envoy to UAE and Muhammad Zubair Motiwala, Chief Executive, Trade Development Authority of Pakistan (TDAP) attended Pakistan Middle East Trade Development Conference 2024 held at Pakistan Association Dubai (PAD).
The conference was arranged with collaboration of the Pakistan’s Embassy, TDAP and Engro-Pakistan. Pakistani exhibitors participating in the ongoing Gulfood 2024 and Emirati Business community attended the event.
The conference focused on exchanging ideas to explore opportunities for fostering trade relations between Pakistan and the Middle East. The event aimed at facilitating Pakistani traders in the Middle East offering networking opportunities, especially with UAE buyers.
Ambassador Faisal Niaz Tirmizi highlighted the opportunities for Pakistani companies in UAE especially in the sectors of dairy, meat, fruits & vegetables as well as in nonfood products. The Ambassador explained that UAE’s market is ever growing that provides ideal opportunities for dedicated Pakistani companies with sound business plans to take maximum advantage of these opportunities.
Panel discussions were also held during the conference which focused on evolving strategies to enhance market penetration and navigate challenges effectively. Abdullah Ali Mohammed Al Awar, Chairman Al Awar Livestock Trading Est. and Rashif Abdullah Al Awar, Vice Chairman of Al Awar Livestock Trading Est., Dr. Shehzad Amin, Chief Executive Officer Pakistan Dairy Association, Ali Tanveer Khan, Director Business Development & Optimization, MEPA, FrieslandCampina and other leading Pakistani businessmen and exporters attended the event.
Usman Zaheer, Senior Vice Chairman Pakistan Dairy Association highlighted the importance of dairy exports to UAE market from Pakistan and highlighted the need for producing value added dairy products. Ali Tanveer appreciated the support of the Government of Pakistan that enabled Friesland Campina’s penetration into UAE market.
While moderating the panel discussion, Dr. Shehzad Amin shared the idea of creating an incubator cell at Pakistan Association Dubai for new companies and exporters who wish to enter UAE market.
Muhammad Zubair Motiwala, endorsed the idea and pledged support from TDAP to establish the business incubator center at PAD for promoting new export businesses. He also highlighted the Agro Food exhibition to be held in Karachi during August 2024, and invited businessmen from UAE to participate.
