

In times of war, it is not just bullets and strategy that define the outcome – it is the truth, credibility, and clarity of narrative that shape public morale, international perception, and national unity. In the success of Operation Marka-e-Haq Bunyanum Marsoos, one of the most unsung yet critical roles was played by Lieutenant General Ahmed Sharif Chaudhry, HI (M), Director General Inter-Services Public Relations (DG ISPR), who emerged as the voice of the Armed Forces and the face of Pakistan’s strategic communication.
While the brave soldiers, airmen, and sailors fought on the ground, in the air, and at sea, it was Lt. Gen. Ahmed Sharif Chaudhry who led the narrative front – defending Pakistan’s position, countering hostile propaganda, and ensuring the truth reached every home, every screen, and every ear across the globe. In doing so, he did not merely perform a duty – he established a legacy of communication warfare excellence.

Lieutenant General Ahmed Sharif Chaudhry is the first-ever officer from the Corps of Electrical and Mechanical Engineering (EME) to rise to the rank of DG ISPR – an achievement that reflects both his technical brilliance and commanding strategic foresight. An alumnus of prestigious military institutions, including the Command and Staff College and National Defence University, his service has consistently demonstrated professionalism, integrity, and the ability to adapt to emerging domains such as information warfare and digital diplomacy.
Decorated with the Hilal-e-Imtiaz (Military), Lt. Gen. Ahmed Sharif’s approach to leadership within ISPR has been one of modernization, precision, and proactive engagement. He transformed ISPR into a battle-ready media front, combining traditional communication with digital platforms, sentiment analysis, and international media engagement – tools that proved vital during the Operation Marka-e-Haq Bunyanum Marsoos.
Operation Marka-e-Haq Bunyanum Marsoos, launched on May 10, 2025, in response to Indian missile strikes, was not just a military counterstrike – it was a hybrid confrontation, fought in cyberspace, airwaves, media channels, and global diplomatic forums. Pakistan’s ability to control the narrative, respond in real-time to disinformation, and reinforce its legitimacy was critical to the operation’s psychological and diplomatic success.
Under Lt. Gen. Ahmed Sharif Chaudhry’s direction, ISPR established a centralized real-time communication command, synchronizing with field units, intelligence services, Ministry of Foreign Affairs, and civil information wings. This allowed Pakistan to:
= Expose Indian aggression with verified evidence
= Inform the global community through daily briefings and multilingual media releases
= Neutralize fake news campaigns launched by hostile networks
= Reinforce the morale of the Pakistani public with fact-based national updates
ISPR, during the operation, served as the nerve center of information credibility. The precision, composure, and professionalism with which Lt. Gen. Ahmed Sharif briefed the media not only countered enemy narratives but also strengthened civilian-military trust – something rare and invaluable in times of crisis.
At a time when regional tensions were at their peak, it was Lt. Gen. Ahmed Sharif’s balanced and firm media strategy that reassured the Pakistani public and reminded the world that Pakistan’s Armed Forces operate with discipline, legality, and restraint – even in the face of provocation.
His messaging during the operation consistently emphasized Pakistan’s peaceful intent, readiness to defend, and desire for regional stability, thereby elevating Pakistan’s stature globally. Meanwhile, his connection with the domestic audience – through press conferences, social media updates, and inclusive messaging – ensured that the nation stood behind its armed forces as one unified body.
Through this, the DG ISPR reinforced the national slogan echoed by Field Marshal Asim Munir himself: “Pakistan Hamesha Zindabad.”
The role of DG ISPR has evolved from traditional public relations into a multifaceted strategic communications command, and under Lt. Gen. Ahmed Sharif Chaudhry, that evolution reached a new peak during Operation Marka-e-Haq Bunyanum Marsoos. His performance was not only operationally sound – it was visionary.
For his meritorious services, unmatched leadership in communication warfare, and contribution to the success of Operation Marka-e-Haq Bunyanum Marsoos, Lt. Gen. Ahmed Sharif Chaudhry is rightly seen as a critical architect of the operation’s holistic success. In the eyes of the nation, he has earned his place among the guardians of Pakistan – not with a rifle, but with the pen, the mic, and the unwavering truth.
In warfare, victory is not just measured in destroyed targets or captured ground. It is also measured in narratives won, lies defeated, and morale sustained. During Operation Marka-e-Haq Bunyanum Marsoos, Lt. Gen. Ahmed Sharif Chaudhry ensured that the truth marched alongside the troops that the spirit of the nation remained unshaken, and that Pakistan’s image on the global stage stood tall, dignified, and resolute.
As history records the triumph of Operation Marka-e-Haq Bunyanum Marsoos, let it also remember the voice that echoed from the frontlines of communication: Lieutenant General Ahmed Sharif Chaudhry – Guardian of Pakistan’s Narrative.
Pakistan Zindabad. DG ISPR Paindabad.