Daraz geared up to launch its biggest annual sale

Imran Zakir

KARACHI: Syed Zeeshan Ali at 11.11 commonly known as Gyara Gyara launch in a Press briefing by Daraz held here Saturday at local hotel, said: “We have introduced many digital payment options to allow to ease for the customers and ensured secured payments. The country will witness the world’s biggest sale from 11th to 17th November as they have been for the past 2 years in a row.
To accelerate its sale with leading partners from various industries including FMCGs, Electronics, and Smartphone’s, Fashion, Banks and Logistics. Aside from the launch aspect, the event acknowledged the prominent members who have partnered for the Daraz sale 2020.
Ehsan Saya, Managing Director at Daraz Pakistan in a media statement said, “This year’s Gyara Gyara is happening amidst a global pandemic. Our goal this year has been to ensure our customers have access to various services on Daraz and have the best online purchase experience they have ever had! This year we are bringing the leading players of the industry to offer the best deals and customer experience”. He also emphasized that Daraz will try to resolve the “trust deficit “issue faced by customers from Online sales during COVID-19.
Industry leaders like P&G, Unilever, Nestle, Haier, TCL, OnePlus and Xiaomi will be participating as co-sponsors this year. The lockdown adversity created an Opportunity for on line Sales, Concludes by Ehsan Saya.
A Panel discussion is also organized after the Press briefing by Daraz for its Industry Partners who added new challenges in Payment procedures and dire need for government regulations to protect consumer rights in Online Sales.
Daraz 11.11 is an investment of millions of dollars by brands combining with Daraz. This relationship creates a win-win situation for the brands suffering through a crisis of lockdown and the customers who want to shop at economical rates from a platform carrying a massive variety of over 15 million products. The discounts are aided by payment partners including HBL, Easypaisa and Standard Chartered. With the support of these, the sale will be offering exciting discounts (Upto 50 Crore) to customers on the complete assortment that is available on the platform. Daraz also aims to increase the share of prepayments which is currently 32% on the platform. Daraz Wallet, a closed-loop wallet is one of the main initiatives by Daraz to encourage digital payments which add to an improved customer experience.
To ensure that the customers are getting timely deliveries, Daraz has partnered with the country’s best logistic entities. Firstly, the platform’s very own e-logistics service, DEX, will allow for this to happen due to the automated systems and cutting-edge technology it employs. These partners include TCS, LCS, Riders.

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