Streamlining the syllabus
The importance of curriculum in education cannot be ignored. The syllabus that the faculty members follow in educational institutes needs to be upgraded continuously. What the students learn in the class will eventually become their guiding principle once they enter into the professional world. However, much emphasis must be given to what the actual course content is.
The course being taught at schools and colleges can be generic. Nevertheless, it should be upgraded every year. Such information should be added to help nurture the student’s cognitive skills and their ability to think. However, special emphasis must be given to the course content followed by business schools and universities. This remains to be the last major educational checkpoint for students before they enter into the professional world. What students learn at universities remains with them forever.
Business schools need to ensure that the curriculum and the course structure of their degree programs are regularly updated but aligned with the needs of the corporate sector. They must reflect the forward thinking of the institute as well. While the foundation concepts and the terms for courses related to accounting, management, media, finance, marketing, and human resource may remain the same, the application and usage will vary from year-to-year.
With time, the course structure needs to be evolved by including current scenario examples. These will help the students understand the trends being followed in the market to better understand the theories. Moreover, the course must reflect upon the best practices being followed by organizations. These should include case studies for the students to better comprehend how to apply a certain concept in the real world.
Another aspect of evolving the syllabus pertains to aligning the students’ thought process with the future. What we studied in science at school two decades ago has been replaced by terms and concepts that were discovered in the recent past. For instance, in the year 1998, students were taught how to operate a computer and what are its various components. Today, it is the need of the hour to make students teach how to operate a smartphone and how to operate it.
In such times when information is readily available to all through the Internet, it is important to provide the application of such information. This compels educational institutes to restructure their course content and curriculum and how it is being taught. Faculty members need to be ahead of time and instruct students with such concepts that let them fortify their future as professionals. The course structure eventually becomes a tool used by the students to understand the practical aspects to achieve professional success. How it is taught makes the right impact. If the teacher is unable to explain the concepts by adding real-life value to them, then his words will merely remain words that will not motivate the students.
Business schools teaching courses such as advertising, media sciences, strategic management, and data science among others need to keep an eye on the current trends. The heads of each department and the faculty members need to observe upon points of how to evolve the course structure.
Moreover, faculty members must consider the market trend. Surveys and research must be undertaken to decipher what kind of graduates having what skills and qualities are needed in the market. They must analyze the kind of jobs that are being advertised and the kind of graduates that are working at such positions. This will provide the business schools with a holistic approach to add value to the courses they are offering.
The objective must be to make their courses run parallel to the current market situation so that the graduates add value to the corporate sector once they enter the field. Furthermore, the curriculum must be advanced enough to compete with similar courses being offered by foreign business schools and universities.