ISLAMABAD: Samson’s Group of Companies launches ‘Samson’s Million Tree Plantation Drive 2024’, in collaboration with CDA, aiming to restore landscapes and combat climate change in Pakistan.The inauguration was held on the International Day of Forests, here, at F-9 Park, Thursday.
Sami-ur-Rehman, Chairman of Samson’s Group of Companies, Barrister Mansoor Shah, Chief of Corporate Affairs Samson’s, Khazar Farhadov Ambassador of Azerbaijan to Pakistan, Qaiser Khattak, Director CDA& Yaqub Ali, Deputy Inspector General Forests & Climate Change with other stakeholders inaugurated the ceremony by planting a tree on Jinnah Avenue Green Belt.
Barrister Mansoor Shah, Chief Corporate Affairs, Samson’s Group of Companies, emphasized the importance of tree planting and expressed gratitude to the CDA and all stakeholders, reaffirming the organization’s commitment to environmental sustainability. We aim to plant over 1 million trees across Pakistan. Already we have planted 4000 trees in Phase 1 of our drive. It’s Samson’s commitment to sustainability, combating climate change, and making a more sustainable future. In light of the effects of climate change, it is the national responsibility of every citizen to work towards a greener Pakistan. Our strategy aims to help restore forests and protect natural habitats while promoting sustainable livelihoods.
Qaiser Khattak, Director CDA praised the initiative by Samson’s Group of Companies, stressing the role of trees in pollution elimination and the importance of emphasizing tree plantation in the country.
Khazar Farhadov, Ambassador of Azerbaijan to Pakistan on the occasion highlighted the significance of initiatives like the Samsons Plantation Drive in promoting environmental sustainability and combating climate change. He emphasized the importance of collective action in preserving and restoring forest ecosystems for the well-being of present and future generations.
Yaqub Ali, Deputy Inspector General of Forests & Climate Change emphasized the crucial role of initiatives such as the Samsons Plantation Drive in promoting environmental conservation and combating climate change. He highlighted the importance of concerted efforts in reforestation and sustainable land management to mitigate the adverse effects of deforestation and habitat loss.
This event holds particular significance as it coincides with the International Day of Forests. As part of Samson’s Environmental, Social, and Governance (ESG) commitments, tree planting activities were conducted to promote and support afforestation, with the goal of planting 1 million trees in Pakistan.
Over 200 individuals, including diplomats from various countries, civil services officers, members of civil society, and environmental enthusiasts, planted more than 4,000 saplings. The event showcased a collective dedication to enhancing the environment through tree-planting efforts, underscoring the global importance of the initiative.
This activity was attended by the employees of Samson’s Group of Companies. By actively encouraging employee involvement, Samson aims to inspire positive change in communities and foster a philanthropy-driven culture.
The event brought together stakeholders, environmentalists, and community members to plant trees and reaffirm their commitment to safeguarding forests and biodiversity.
As the world observes the International Day of Forests, the Samsons Plantation Drive stands as a testament to the collective resolve to address environmental challenges and build a more sustainable future.