Pakistan’s export competitiveness crisis

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Pakistan’s global trade is currently at a critical crossroads where the problem is no longer simply a matter of lower exports and higher imports; rather, it is a question of the overall competitiveness of the country’s economic structure. On the one hand, the trade deficit is widening; on the other, exports are failing to achieve the required momentum. Meanwhile, dependence on imported fuel, expensive electricity, high production costs and exchange-rate policies have made it increasingly difficult for Pakistani products to compete in international markets.
During the first two months of the current fiscal year, July and August, the trade deficit reached approximately $7.1 billion, around 18 percent higher than during the corresponding period of the previous fiscal year. Imports stood at approximately $12.6 billion, representing an annual increase of around 13 percent, while the growth in exports was roughly half that pace. This widening gap highlights a fundamental weakness: Pakistan’s import requirements are increasing rapidly, but export earnings are not growing at the same rate.
The situation is particularly concerning because the two-month trade deficit of $7.1 billion is more than twice the $3 billion external borrowing raised from international capital markets to meet external financing requirements. If the underlying imbalance in trade persists, pressure on external debt and foreign-exchange reserves could increase rather than decline.
Imported Fuel: A Major Drain on Foreign Exchange
One of the major causes of Pakistan’s trade imbalance is energy imports. According to the figures provided, more than $16 billion in foreign exchange was spent on fossil-fuel imports, while fossil fuels account for approximately 24.2 percent of total imports. The annual increase of around 5.76 percent in oil imports indicates that Pakistan remains heavily dependent on international markets to meet its energy requirements.
This dependence not only widens the trade deficit but also exposes the current account and foreign-exchange reserves to fluctuations in global oil prices. When oil prices rise in international markets, the import bill increases, pressure mounts on the rupee, and costs ultimately rise for industry, transportation and ordinary consumers.
Pakistan’s energy transition, therefore, is no longer merely an environmental policy issue. It has become a direct issue of trade, industrial and financial stability. Investment in solar, wind and hydropower can reduce the country’s imported-fuel bill while also providing relatively cheaper energy to industry. Pakistan has set a target of reducing carbon emissions by 50 percent by 2035, but it is equally important to integrate this target into the country’s broader economic strategy.
$30 Billion in Exports – But Where Is the Momentum?
Pakistan’s merchandise exports stood at approximately $30.8 billion during the last fiscal year. However, according to the information provided, overall exports declined compared with the previous year. The performance of traditional export products is particularly concerning. A decline of approximately $1 billion in rice exports, along with decreases in exports of sugar, cotton, onions, sesame and potatoes, reflects the growing competitiveness problems facing Pakistan’s agricultural exports.
This raises a fundamental question: if Pakistan has agricultural land, a large workforce and internationally recognized products, why is it struggling to maintain its position in global markets?
A major part of the answer lies in the cost of production. Expensive electricity, imported raw materials, tax burdens, financial costs, logistics and other business expenses make Pakistani products more expensive for international buyers.
The situation is particularly noteworthy in the case of cotton. When an agricultural country is forced to import cotton for its textile industry while India is exporting cotton, this is not merely a difference in trade statistics; it is an indication of a weak link between agricultural and industrial policy.
The Rupee and Export Competitiveness
Exporters have long argued that a stronger Pakistani rupee is hurting exports. On the other hand, indicators such as the Real Effective Exchange Rate (REER) present a somewhat different picture. The real issue may not simply be the value of the rupee, but the combined impact of the exchange rate, production costs and international competitiveness.
Exports cannot be sustainably increased merely by depreciating the rupee. If electricity, gas, taxes, borrowing costs and raw-material prices remain high, even a modest currency adjustment cannot provide a lasting advantage to export-oriented industries.
Pakistan needs a trade policy that does not merely provide financial incentives to exporters but enables them to compete globally through lower costs, better quality and reliable supply chains.
IT: A New Gateway for Trade
Amid this difficult picture, the IT sector offers a promising avenue for growth. During the last fiscal year, IT services exports stood at approximately $4.6 billion, while freelancers contributed around $1.6 billion.
These figures demonstrate that the future of Pakistan’s global trade is not limited to cotton, rice and textiles. Software, freelancing, fintech, artificial intelligence, cybersecurity, digital services and other knowledge-based sectors can generate greater export earnings with relatively lower import requirements.
The immediate priority should be to resolve the banking, payment, taxation and internet-infrastructure challenges faced by IT exporters and freelancers, while also improving their access to international digital platforms.
New Markets and Trade Diversification
Pakistan needs to make full use of the trade facilities available in major markets, including the United States, European Union and United Kingdom. At the same time, new opportunities for Pakistani products must be explored in the markets of Africa, Central Asia, the Middle East and the Far East.
The progress of Pakistan’s pharmaceutical sector in Africa, particularly Ethiopia, demonstrates that Pakistani industry can establish a presence beyond traditional export sectors. Similarly, there is significant export potential in seafood, halal products, engineering goods, sporting equipment and value-added agricultural products.
A review of the free trade agreement with China and legislation concerning trade organizations should also form part of this broader strategy. However, the fundamental objective of every trade agreement must be to make Pakistani industry more competitive.
The Real Need: Not to Restrict Imports, but to Increase Exports
Pakistan’s sustainable solution does not lie in imposing unnecessary restrictions on imports. Instead, the structure of imports must be transformed intelligently. Imports of industrial machinery, technology and productive raw materials should be used to expand the economy’s productive capacity, while unnecessary and low-productivity imports should be discouraged.
At the same time, exports must no longer remain concentrated in a handful of traditional products. They need to be linked with value addition, branding, quality improvement, research and development, and access to new markets.
The real crisis in Pakistan’s global trade is not merely a shortage of foreign exchange; it is a shortage of competitiveness. Unless energy becomes affordable, industry becomes more productive, the tax system becomes predictable, logistics become efficient and trade policy becomes consistent, the foreign-exchange crisis cannot be resolved simply by borrowing more money.
Pakistan now needs a trade strategy in which energy self-reliance, export diversification, IT services, agricultural value addition, industrial reforms and access to new international markets are integrated into a single economic plan.
Otherwise, if imports continue to grow at a rate that remains substantially higher than exports, the trade deficit, external debt and pressure on foreign-exchange reserves will continue to reinforce one another.
The road to economic sovereignty does not lie in taking on more debt. It lies in greater and more competitive exports, lower dependence on imported energy, and higher productive capacity.