A new chapter of motion: Japan Mobility Show 2025 opens in Tokyo

On Tuesday, the global mobility world converged at Japan Mobility Show 2025 (JMS 2025) as the doors to one of the most influential automotive and mobility technology showcases formally opened its press briefing. The biennial event, successor to the famed Tokyo Motor Show, is being held at Tokyo Big Sight in the Ariake district of Koto-ku, Tokyo, and runs through to Sunday, November 9, 2025, with public days beginning October 31. The day’s highlight was the comprehensive media briefing presented by T. Suzuki, President and Chief Executive Officer of Suzuki Motor Corporation, at the Suzuki Pavilion before a packed house of domestic and international journalists. Alongside him were distinguished guests from Pakistan: Hiroshi Kawamura, Managing Director of Pak-Suzuki Motor Company Limited, together with his marketing team led by Amir Shaffi and Ikhlaq Ahmed Virk, and a high-level media delegation including Senator Syed Sarmad Ali, Managing Director of Pakistan’s largest media group (Daily Jang, Geo TV, and The News), representing the Pakistani press contingent.
This moment is symbolic as it underscores not only the deeply rooted Japan-Pakistan automotive connection but also the evolving global mobility landscape in which a Karachi-based company such as Pak-Suzuki can align with a major Japanese brand at one of the world’s foremost mobility summits. The Japan Mobility Show 2025 is not merely an automobile exhibition; it is a grand stage for the future of transportation. Organized by the Japan Automobile Manufacturers Association (JAMA), the event’s theme, “A unique opportunity to explore mobility’s future,” encapsulates Japan’s vision to expand the concept of mobility beyond traditional vehicles into areas such as connected technologies, electrification, hydrogen energy, and micro-mobility. In his address, Mr. Suzuki re-emphasized the company’s traditional strengths-compactness, affordability, and reliability-while presenting a new roadmap that includes electrified powertrains, autonomous driving technologies, shared mobility platforms, and sustainable energy adoption.
For Pakistan, this development is of great importance. Pak-Suzuki’s active participation in JMS 2025 highlights how even mature industrial partnerships can evolve into new technological frontiers like electric vehicles and smart mobility. It signifies that the Pakistani automotive industry will continue to play a role in global strategies designed and tested in Japan. The presence of Mr. Kawamura, Mr. Ashfaq, and Mr. Virk demonstrates Pakistan’s growing engagement in the global mobility dialogue, and the participation of Senator Syed Sarmad Ali and other senior media representatives adds a strategic dimension, showing that mobility is no longer only an industrial concern-it is a matter of national economic vision and communication.
At the Suzuki Pavilion, the company’s leadership outlined future priorities including electrification, urban-mobility solutions, and new rental or shared-vehicle concepts designed for younger consumers. Other Japanese giants such as Honda, Mazda, Subaru, and Mitsubishi also revealed futuristic concepts, signaling that Japan remains committed to leading the global mobility evolution. Subaru, for example, is showcasing two new STI concept models, reinforcing its performance and innovation heritage. These developments have direct implications for Pakistan, influencing its automotive import policies, localization of parts, electric vehicle infrastructure, and future potential for exports within the global supply chain.
Pak-Suzuki has long been a cornerstone of Pakistan’s automobile sector, producing reliable vehicles under Japanese technology for decades. Its participation in JMS 2025 underscores that Pakistan remains an integral part of the Japanese mobility ecosystem-as a consumer market, an assembly base, and a potential technological collaborator. This comes at a critical time when Pakistan’s population growth, rapid urbanization, and changing lifestyle patterns demand a more dynamic and sustainable mobility framework. The insights and exposure gained at JMS 2025 could guide Pak-Suzuki and policymakers to develop strategies for electric mobility, smart transport, and clean-energy adoption.
The involvement of Senator Syed Sarmad Ali and Pakistan’s media leadership ensures that this event’s impact will extend beyond industry circles to the wider public. Their observations will shape how new mobility technologies-electric vehicles, connectivity, and zero-emission systems-are introduced and understood back home. The transformation of mobility is not merely technical; it affects policy, culture, and infrastructure. The Pakistani media’s reporting will play a key role in encouraging awareness and acceptance of these technologies.
As Japan Mobility Show 2025 progresses, its influence will reach far beyond Tokyo. For Japan, it is an opportunity to reaffirm its place at the forefront of innovation amid global competition in electrification, automation, and green transport. For Pakistan, it is a moment of connection and learning, signaling the need for policy reform, technological adoption, and collaboration with Japanese expertise. Tuesday’s press briefing at the Suzuki Pavilion was more than a corporate event-it was a meeting point of two nations’ shared aspirations in innovation and sustainable development. The show, set against the backdrop of Tokyo’s technological brilliance, offers both spectacle and substance-a glimpse into how nations can work together to shape the future of mobility.
As the Japan Mobility Show opens to the public this week, it is clear that the global conversation is shifting from vehicles to holistic systems of movement and connectivity. For Pakistan’s automotive and media sectors, being present at this moment is not just participation-it is partnership. In a rapidly transforming world where technology redefines how humanity moves, Pakistan’s engagement at JMS 2025 marks its readiness to be part of that future, standing side by side with Japan in the journey toward smarter, cleaner, and more inclusive mobility.